A Strategic Platform to Transform African Tourism through Collaboration

The African tourism industry is standing at a transformative crossroads—one where collaboration, innovation, and strategic partnerships are no longer optional, but essential. That is the bold message behind TOICE 2025 – Tour Operators International Conference & Expo, set to take place on November 25, 2025, at the NECA House Events Centre, Alausa, Ikeja, Lagos.

With the powerful theme, “The Value of Collaboration: Transforming African Tourism through Strategic Partnerships,” TOICE 2025 will convene a dynamic mix of tour operators, destination marketers, hotel groups, travel tech innovators, government agencies, influencers, and adventure seekers—all under one roof for one day of meaningful dialogue and business-building.Why TOICE Matters

Africa’s tourism potential is vast, but fragmented. TOICE was founded to close that gap—creating a high-impact platform where tour operators don’t just learn, but build, scale, and connect directly with the people, tools, and organizations that can take their business global.

“Tourism can’t thrive in silos. This event is about putting the power of collaboration back into the hands of those who move people across borders, cultures, and experiences,” says Makanjuola Ibrahim Adebusoye, the visionary convener of TOICE and an award-winning figure in Nigeria’s tourism ecosystem.

Ibrahim, who has traveled to over 25 Nigerian states and several countries worldwide, is passionate about giving local operators global leverage. “We want to equip African tour operators with more than exposure—we’re giving them access to partnerships, platforms, and practical tools they can use right now.”

What to Expect at TOICE 2025

The lineup for this year’s edition is robust and intentionally curated for both business impact and experiential engagement:

• Keynote Sessions by global tourism leaders

• Panel Discussions addressing pricing, trust, transport partnerships, and tech adoption

• Hands-on Workshops in AI, social media branding, and digital tools

• Exhibition Showcase of travel deals, new destinations, and immersive experiences

• Networking Lounges for B2B and B2C interactions

• Recruitment Corners for young tourism professionals

In addition, attendees will experience live VR travel demos, interactive trivia, and real-time giveaways, designed to create not just a conference, but an unforgettable tourism marketplace.

For Whom?

TOICE 2025 is tailor-made for:

• Tour operators and travel agencies

• Tech companies and digital marketers in tourism

• Government tourism boards

• Hotel groups and transport companies

• Content creators and influencers

• Travel-loving Nigerians looking for new experiences

There is also a special focus on youth empowerment, with discounted passes and exposure opportunities for tourism students and aspiring operators across tertiary institutions in Nigeria.

Sponsorship That Makes a Statement

TOICE 2025 is offering tiered sponsorship packages ranging from ₦1 million to ₦10 million, including branding opportunities, stage mentions, branded lanyards, interactive booths, advert space in the official event magazine, and digital promotion across social media and press.

From Platinum Sponsors enjoying exclusive on-stage presence to Hospitality and Logistics Sponsors managing VIP touchpoints, the event creates a tangible ROI for brands aligned with the future of tourism.

Shaping Africa’s Tourism Narrative

More than an event, TOICE is a movement—to reshape how Africa’s tourism story is told and sold. The challenges are many: fragmented infrastructure, pricing confusion, trust issues with transport and accommodation providers. But TOICE aims to address each of these head-on—with real solutions from real professionals on the ground.

From Lagos to Nairobi, Accra to Cape Town, the message is clear: Tourism in Africa can only thrive when we collaborate.

Whether you’re an operator trying to scale, a government official seeking reform, or a young creator passionate about culture and storytelling—TOICE 2025 is where your journey to impact begins.

Save the Date:
November 25, 2025
NECA House Events Centre, Alausa, Lagos

Register & Sponsor at: www.toicexpo.com
Email: toicexpo@gmail.com | +234 813 1486 357
Follow updates via #TOICE2025 across all social platforms.